Fashion trends constantly change. In fact, it can be difficult for retailers to keep up. But, in a year defined by change and upheaval, it has never been more important to have your finger in the pulse. There are a number of key fashion trends expected to take front-row in 2022. Payflex outlines the 3 fashion trends retailers should keep an eye out for in 2022.
Athleisure one of 2022’s defining trends
Athleisure has become a staple in wardrobes across the globe. This has made it one of 2022’s defining fashion trends. COVID-19 accelerated the trend, with working from home driving a surge in sales. The athleisure market grew by 53% over the last year alone. And it is expected to from strength-to-strength. In fact, the global athleisure market size is anticipated to reach $549.41 billion by 2028.
Genderless fashion pushes the boundaries
Genderless fashion is one of the most talked-about fashion trends. A growing number of consumers, particularly Gen Z and millenials, are creating demand for more inclusive and gender-neutral fashion offerings. Gone are the days when skirts implied femininity and suits the opposite. Searches for fashion pieces including agender-related keywords have increased more than 33% since the beginning of 2021, according to Lyst.
Recommerce represents a new frontier
A growing global focus on sustainability is driving the growth of recommerce, which involves reselling previously owned new or used products. Recommerce is expected to grow to US$65 billion by 2024. While McKinsey found platforms that support a recommerce model can extend the average product life by 1.7 times.
Tapping into burgeoning fashion trends
Up-and-coming fashion trends are providing retailers with new ways to engage and interact with their audience. This is highly valuable when it comes to forging loyalty and strong customer relationships. Those eCommerce merchants who are smart enough to keep their fingers on the pulse will undoubtedly emerge as winners as we enter 2022. In addition, they’ll be able to set themselves apart in a crowded eCommerce environment.
