The busiest and most competitive time of year is upon us. Tis the season to make festive season sales! So, in order to come out on top of your competitors, you need to have an edge on your Christmas marketing ideas for the season. Online shopping is increasingly popular, according to Statista’s Digital Market Outlook estimates, approximately 27 million e-commerce users in South Africa were registered in 2022, whereas by 2027, it is forecast to increase to 37.9 million users
10 Christmas Marketing Ideas To Grow Your 2021 Year-End Sales
Decorate Your Site
Get festive and update your look for the season accordingly. Update your website, post on socials, add it to mailers – and adorn your online store with some festive cheer. It will get your audience in a festive spirit for the season.
Provide Gift Wrapping Service
Offering to wrap gifts really goes extra mile for your customers. One of the beauties of shopping online is being able to buy gifts for friends and family who live a bit too far away. Give your customers something truly special.
Promote Gift Vouchers
Selling gift vouchers is not only a great gift option, but they allow you the opportunity to earn more in the new year. Often, people spend more than their vouchers are worth, meaning you get more cash once the Christmas season has cooled down.
Include Christmas marketing ideas in your email campaigns
Your emails should be festive too and provide information regarding any cool extras for the season – free shipping, gift-wrapping service, contests, and promotions. For small businesses, the focus should be on presenting differentiated items that are not available from big retailers. Make sure that you have sufficient inventory of any stock being promoted.
Create a Festive Gift Landing Page
What do you sell that would make a great gift? Create a category or page dedicated to your best gift offerings. Creating gift bundles is also a great way to make sales over the Christmas season. Put together a few good items that go together well and mark down the price slightly – customers will love the easy shopping experience! Doing this while offering a gift wrapping service is sure to be a hit.
Reward Your Customers
Offer discounts and promotions to your customers over the festive season. Get into the spirit of things and run competitions that are themed and offer customers a chance to engage with your brand. There are many ways to communicate the promotions you run and any chances to win or save. Customers love a discount and a chance to win a prize!
Go For Omnichannel Christmas Advertising
It’s pointless running promotions if your customers and audience don’t know about them. Make sure they do! Use an omnichannel approach to show off your great Christmas marketing ideas to the world. Email, social media, on your website and even SMS are the key platforms with which to communicate your offerings to your customers. Send out a Christmas catalogue via email, get festive on your socials and let everyone know about your promotions.
Harness the power of social media marketing
Incentivise shoppers to shop with you by using the power of social media. Many shoppers check brands out on social media before buying, as well as to keep up to date with their favourite stores. Make sure you use it to your full advantage. Run social media competitions, and don’t be afraid to spend on campaigns. Keep it fun and engaging.
Make it urgent
You’ll probably run most of your promotions up until Christmas, to capitalise on the gifting season. Make sure your Christmas marketing ideas capture to keep a sense of urgency and include a powerful call to action. A good way to do this is by running a few smaller, shorter promotions. Offer discounts on certain items for a week at a time. Run a bigger giveaway alongside your discount promotions.
Treat your customers with flexible payment options
Give your customers flexible payment options. Payment gateways such as Payflex allow your customers to make purchases and pay for them in 4 interest-free instalments. We’ll take on all the risk by paying you upfront for the goods so that everybody wins.
Get ready for the rush
Test the server load capacity and make sure it can handle the surge of traffic, especially when running your promotions. Also, consider the increase in demand you will experience over the holiday season and make sure you can keep up with the demand with contingency plans and having staff on hand to assist shoppers should they experience difficulties online. Make sure that your partners are on board with your expectations.
Conclusion
Don’t fall behind the competition this year. You don’t want to lose out on the silly season and all the sales and leads you could get! By implementing these Christmas marketing ideas, you’re sure to enjoy the fruits of your labour.
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