Clever Strategies To Improve eCommerce Sales

Ecommerce merchants are constantly looking for new and exciting ways to set themselves apart. What’s more, today’s overcrowded market makes it harder than ever to stand out from the crowd. The Payflex team has done some research and put together 4 clever strategies to boost your eCommerce sales. 

Make personalisation the name of the game

The days of “spray-and-pray” marketing are gone.  71% of consumers feel frustrated when a shopping experience is impersonal. A survey by Epsilon and GBH Insights confirms this, finding that 80% of shoppers want personalisation from retailers. Similarly, an Accenture report found 47% of shoppers  would pay extra for a product if it is customised.

Harness data and insights on customer behaviour and interests in order to create more margeted marketing messages. The more relevant the offers you promote, the higher the chances a customer will convert. 

Become more data-driven

You can’t improve what you can’t measure.  Therefore, eCommerce data should serve as the foundation of your digital marketing strategy.  Remember, you are competing against thousands of other businesses online. 

Use tools like  custom reports and dashboards to analyse campaign performance and identify potential bottlenecks. This will help you more accurately target your audience and provide you with solutions tailored to your audiences’ needs.

Get competitive when it comes to your eCommerce sales

There’s no doubt about it, everyone loves winning. So, why not use that to your eCommerce site’s advantage? A social media competition is an excellent way to drive more traffic to your website and increase eCommerce sales. This usually works best in conjunction with new product launches or exciting deals. 

Omnichannel a key eCommerce sales strategy

Omnichannel is no longer a nice-to-have in our post Covid realities. McKinsey has called it a “requirement for survival”. Studies have shown that customers exposed to three or more marketing channels are 250% more likely to purchase from a brand.  Bottom line? Consistently meet your customers wherever they are. 

Get your digital ducks in a row

With eCommerce sales expected to reach USD 4.5 trillion by 2021, there’s no question that the future of retail is online. As an eCommerce merchant, you need to continuously experiment to find the right strategies that work for you. There’s no one-size-fits-all approach.