Activewear Trends 2020

Is your activewear in need of an urgent upgrade? Bright colours, pockets and eco-conscious activewear are among the major fitness clothing trends set to dominate 2020, according to Lyst’s Activewear 2020: The State of Fitness Fashion.

Whatever way you look at it, the global sportswear market is the fastest growing market in the fashion category and is expected to reach almost $550 Billion by 2024. So, whether activewear functions as your everyday wardrobe, or you actually work out in it (we’re not judging either way), Payflex outlines a selection of our favourite fitness clothing trends from our store directory. The best thing about it is you can have it all now, and pay later! (Yes, we know we’re awesome).

Fitness Clothing Trend 1: One-pieces

One piece bodysuits are definitely a growing fitness clothing trend. Lyst found demand for bodysuits and leotards collectively grew 83% in 2019, and has increased an additional 21% since the beginning of January. If the thought of wearing a bodysuit scares you, don’t worry you’re not alone. But, if you wear it in the right way, you could have yourself a winning outfit. Pair it with a cool pair of sneakers and a sweatshirt around your waist and you’re ready to go!

1. The Equator Suit – Neon Jungle – R 1,900

2. Bellista Cut Out Body – R699

3. The Habitat Suit – African Poppy – R1,900

Trend 2: Sustainable Activewear

As consumers actively seek to transform their shopping habits, the activewear market is becoming more sustainable. With searches for sustainable fashion up 75% year on year, eco-conscious activewear is one of the biggest fitness clothing trends Lyst expects to see more of in 2020.

1. Puremove + sports bra – grey – R899

2. Nike Iconclash Fast 7/8 Tight – R899

3. Boody Bamboo – Tank Top – R289

4. Calm Confidence Crop – R399

Trend 3: Yoga Gear

Yoga gear that can take you from gym to brunch and everything in between has become a highly sought-after fitness clothing trend. Fashion searches for yoga clothing have increased significantly with demand for “yoga leggings” specifically up 36% month on month. More than 32% of activewear shoppers on Lyst opt for colours when buying yoga wear pieces.

1.Training Pants Long Peonies on Black – R799

2.Achiever Tight – R900

3. Splash Tights Ladies Tights – Purple – R599

4. Soul Apparel Seamless Energy Top Purple – R599

5.Coral Leggings – R599

Trend 4: Functional Activewear

Activewear has evolved into balancing functionality with fashion. Lyst found the demand for hybrid sportswear pieces is growing strong. In fact, searches for leggings with pockets are up 180% while searches for “zip leggings” have risen by 76%.

1.Rib Pocket Tight – R449

2. Adicolour Satin Dress – R999

3. Swoosh Pocket Padded Bra – R649

Trend 5: Sculpting Activewear

Leggings and workout bottoms that sculpt have become a favourite trend amongst the fashion set. Lyst’s data indicates their continued growth in popularity, with searches including key terms like “shaping”, “lift” and “sculpting” increasing collectively 392%.

1. Booty 7/8 Tight – R449