As consumers become increasingly conscious of how their online shopping habits impact the environment, they’re beginning to seek out retailers that are taking steps towards sustainable eCommerce.
A growing number of shoppers want to purchase from retailers focused on sustainable eCommerce. In fact, half of the consumers who took part in a study carried out by GlobalWebIndex said they consider the environment when they make a purchase decision. While a survey by Nielsen found that 73% of consumers would change their shopping habits if doing so lessened their impact on the environment.
We outline 4 steps merchants can take towards more sustainable eCommerce practices:
Sell eco-friendly products
Customers are not only becoming more aware of what they consume — but they’re also keen to buy products that help the environment. Focus on stocking eco-friendly products made from sustainably-sourced materials.
Aim to stock products from local suppliers
Transportation plays a major role in determining a product’s carbon footprint. Lower your carbon footprint by stocking locally sourced and produced products.
Help customers make sustainable eCommerce choices
Educate and engage consumers on the importance of making sustainable and environmentally friendly choices. Advertise the sustainability profile of a product using certifications, labels and/or product claims.
Reconsider your packaging
Packaging is an excellent place to start practicing sustainable eCommerce. Always use recyclable and biodegradable packaging materials that can be recycled by your customers. Invoices can be sent electronically. For example, cardboard and paper are reusable, easily recyclable and biodegradable materials.
Sustainable eCommerce a key strategy
The growth in environmental awareness isn’t going anywhere. Above all, Sustainability has become a powerful value proposition to increasingly conscious consumers. For instance, 88% will be more loyal to a company that supports social or environmental issues. And while sustainable eCommerce won’t happen overnight, by adopting small changes, you will be helping to future-proof your business. Not only will this be a win for your brand, but a win for the planet!
