With Father’s Day approaching, it’s time to think about the sales, promotions and marketing strategies that will set your eCommerce site apart.
Your customers will be actively searching for suitable gifts in the days and weeks running up to Father’s Day. Which is why making sure you’re visible is critical. But, finding ways to drive your sales is not something that can be done overnight. You need a thorough and robust strategy to do that. Here at Payflex, we’ve done all the heavy lifting for you, and put together 5 tips to help get your site noticed this Father’s Day.
Create a Father’s Day gift guide
By creating a gift guide on your website, you can help your customers find the perfect gift for the dad or father figure in their lives. Curating a gift guide helps busy shoppers find suitable products without having to scour the internet for them. It also provides an excellent way to stand out by providing some unique and well-thought-out suggestions.
It is also worthwhile segmenting your gift guide according to all the different kinds of dads out there for example, The Sports Fanatic, The DIY Dad, The Techie etc.
Give dad the gift of choice
Dads can be notoriously hard to buy for. Which is why offering your shoppers the opportunity to purchase a gift card is incredibly useful. This makes their job easy and also saves them time from searching for a perfect gift. Plus, gift cards are ideal for those inevitable last minute shoppers. Make it easy for shoppers to find and buy gift cards on your site, as well as advertise that they’re available.
Put together discounts & special deals
Customer loyalty is key to success, especially in our post Covid-19 realities. This Father’s Day, consider offering special discounts, deals or promotions to your existing audience. Making these offers exclusive to your customers makes them feel appreciated. Remember, retaining customers is often more profitable than finding new ones, as customer acquisition becomes harder and harder.
It’s all in the detail
Stand out from other retailers by going the extra mile. Focus on smaller details that shoppers will appreciate. This includes offering a free gift wrapping service or hand-written notes. It also provides an added benefit to the consumer by removing the need to purchase wrapping paper and a card themselves. IOffer free shipping or special deliveries
Get flexible when it comes to payments
Give your customers the financial freedom to pay how they want to at checkout by offering a host of different payment options. This should include traditional payment methods like credit cards, as well as digital wallets, app payment tools, and instalment payment options like Payflex. The challenging economic climate as a result of the pandemic has made payment flexibility a necessity. So this Father’s Day, empower your customers to get what they want immediately, but only pay later minus the interest associated with traditional credit.
Count the days
Your customers know Father’s Day is coming, but they may need a gentle nudge that they need to purchase their gifts by a certain date to ensure their gifts are delivered on time. Place a countdown timer on your website to create a sense of urgency as well as leverage your email list to let your subscribers know that Father’s Day is near and by acting now, they won’t miss out on the best deals. Plus, they’ll get their gifts for Dad in plenty of time.
Dads are big business
Father’s Day is big business. A report by the National Retail Federation, estimated that Father’s Day spending in 2020 hit the $17 billion mark. While creating a Father’s Day marketing and sales strategy will definitely take a bit of effort, it will pay off in the long run if executed correctly. Plus, not only is Father’s Day a great opportunity to sell products, it also presents an opportunity to attract new customers, as well as strengthen your reputation and relationships with existing customers. So, what are you waiting for? Start preparing now!
