The online shopping platform has seen a surge in growth over the years, especially in South Africa. A payment gateway is crucial for any online store to secure customers’ personal information. While payment merchants and payment gateways used to operate separately, many have evolved and integrated to provide an all-in-one solution.
The Benefits of a Payment Gateway
Secure connections
The most important benefit of a payment gateway is protecting sensitive, personal information using industry-standard encryption. This protects buyers as well as merchants from fraud.
A payment gateway allows for convenience and faster payments
The biggest selling point of online shipping is the convenience and availability 24/7. A gateway allows consumers to make purchases immediately without waiting in a queue as they would in a physical store. Also, while being much faster than manual processing, it boosts sales. Many online shoppers are impulse buyers, and the decreased waiting times ensure purchases are made before they have a chance to change their minds.
Greater customer base
With a payment gateway, your customer base can grow exponentially. Customers from around the world have access to your online store, and with increasing confidence in payment gateways, consumers are not afraid to search globally for the best prices and products.
A payment gateway creates a better user experience
By bundling payment gateways with shopping cart software, consumers can select multiple products from a store and add them to their virtual shopping cart at a click of a button. The software then calculates the cost of all the items, shipping, and tax when the customer completes the purchase at checkout. This integrated system costs a bit more but allows the entire process to be done digitally without the need for an employee to be physically present.
Looking for the Most Popular Payment Gateway in South Africa? Choose Payflex!
If you’re looking for the best gateway for eCommerce, you should consider Payflex. Not only does it offer your customers a revolutionary way to pay with our interest-free Pay Later option that can increase sales, but we offer an affiliate marketing program to bring in more leads to your business.
Sign up for Payflex now!
Contact Payflex to open a merchant account in 2022 and start using it as a payment gateway for your online store.
