Black Friday 2023: How to find the best deals online

Black Friday 2023 is here and most of us will be shopping online from the comfort of our couches this year. But to really make the most of it, you need to know how to find the best Black Friday deals online. Payflex outlines 8 proven shopping strategies to cut through the hype and find the best Black Friday deals for 2023 online.

Have a Black Friday budget

The first rule of Black Friday online shopping is simple: Make a budget and stick to it. Research from TransUnion shows that South African consumers are more likely to take out loans and increase their spending limits during the Black Friday period. The reality is, whatever you’re after, it’s not worth getting yourself entrenched in debt for. Determine how much you can actually afford and plan for the deals you’re going for accordingly. 

Get signed up!

Make a list of which stores you plan on shopping at this year, then visit each website and sign-up for their newsletters. That way you’ll be privy to sale info as soon as it’s available. If you’re lucky, you might also receive exclusive promo codes. Make sure you’re also following your brands of choice on social media to receive the latest specials and deals. 

Map out a Black Friday plan

Ever heard of the saying by Benjamin Franklin: “By failing to prepare, you are preparing to fail”.  Trust us, it pays to know what you want on Black Friday. Being prepared can help save you time, money and your sanity. Create a list of all the items you want, and spend time researching where they are available, and the different price points on offer. 

The early bird catches the worm

If you want to get the best deals, you’ve got to get in early. Black Friday isn’t limited to just one day anymore. The earlier you start your shopping, the higher the chances you’ll be able to buy those items you have been eyeing.  We also recommend shopping online at times that are typically quieter for example early in the morning. This will help guarantee a more seamless online shopping experience

Always check prices

Make sure you keep checking prices on your wishlisted items throughout the month of November.  Use sites like Pricecheck, Go Shopping and Shop Mania to compare prices of the items you plan on purchasing. 

Get rewarded for spending 

Savings made on Black Friday 2023 can be boosted if you shop smart. Use cards that will give you cashback or rewards to further maximise your savings. 

Use Google Alerts

Google Alerts are particularly useful if you’re after a specific item, like a new TV or Laptop. Simply head to Google Alerts, enter your alert queries and click create alert. You’ll get an email every time your targeted keyword appears online. 

Don’t panic

If you miss out on a Black Friday 2020 bargain, don’t despair. You’ll still be able get good deals on Cyber Monday.

Final Word on Black Friday 2023

Getting the best deals on Black Friday boils down to how prepared you are for the big day. Armed with all these tools, you should be able to take advantage of some incredible deals. Just remember to cut through the noise and keep a cool head as it can be so easy to get caught up in the shopping frenzy. So what are you waiting for? Our lists are already prepared, budgets set, and game plans ready for one of retail’s most iconic days of the year! Good luck, we hope you find some great bargains!