Choosing the Right Ecommerce Platform For Your Business

An eCommerce platform forms the backbone of every online store.  And whether you’re new to the eCommerce industry, or your site is growing beyond your current platform’s capabilities, it may be time to take a fresh look at your eCommerce platform. But, with so many platforms available, how do you make the choice that’s right for your business? Some of the key considerations include cost, customer service, support and flexibility. Payflex has done all the heavy lifting for you and have outlined the pros and cons of some of SA’s most popular eCommerce platforms: 


Shopify

Shopify is a complete eCommerce platform that lets you create and customize an online store, and sell in multiple places. In addition, it enables merchants to manage products, inventory, payments, and shipping. It is also completely cloud-based and hosted, which means you don’t have to worry about upgrading or maintaining software or web servers. 

Ideal For: It’s easy to scale for small and big online stores

Pricing: US$29 – $299 per month

Pros: Ease of use, flexibility, ability to scale, and 24-hour support, over 1200 apps

Cons: Does not include a content management system. And unless you use Shopify payments, you will be charged a transaction fee for payment platforms. 

WooCommerce

WooCommerce is a flexible, open-source commerce solution built on WordPress.

Ideal for: Small and medium businesses

Pricing: No setup charge and no monthly fees. 

Pros: Completely free and open source,100% customizable, and good flexibility

Cons: Ease of use, no central support. Rather, every theme and plugin comes with different support channels.  WordPress’ basic is not built specifically for eCommerce

Wix 

Wix is a free eCommerce platform with over 200 million users in 190 countries. 

Best for:  Smaller businesses

Pricing: Free

Pros: 24/7 support, drag and drop functionality, intuitive and useful interface

Cons: The starter plan does not remove ads from your site,limited customization and SEO ability, no ability to export your data, no customization.

Magento

Magento is the leading platform for open commerce innovation. Every year, Magento handles over $100 billion in gross merchandise volume. The platform has a free version, Magento Community Edition, and paid version, Magento Enterprise Edition.

Best for: B2B & B2C merchants of all sizes

Pricing:  $0 to $19000 per year.

Pros: It is flexible, allows third party integration, wide range of features, scalability

Cons: Hosting not included, can become a very expensive solution for smaller businesses

No one-size-fits-all

Most eCommerce platforms appear on the surface to have similar features and functions. It’s only once you start to dig deeper into that you discover potentially the key differences. If you are just starting out on the eCommerce journey, make sure you do your homework because switching eCommerce platforms can be frustrating, time consuming, and costly. If you are in the process of a switch, you will know what we’re talking about! Bottom line is, your eCommerce platform lies at the heart of your online business.Therefore, it is one of the most important decisions that you will make in your eCommerce journey. And remember, there’s no one-size-fits-all solution. Your ultimate decision will be based on your business and it’s unique needs and pain points.