A Guide to South Africa's Online Cycling Shops

A Guide to South Africa’s Online Cycling Shops

Consider this the quintessential guide to South Africa’s online cycling shops. Whether you’re a committed cyclist, a keen rookie, or just ride for the fun and fitness aspect, it is always better to be in the know about the best online cycling stores in the country for purchasing your next bike, or the accessories that go along with it. While many cyclists prefer the community aspect offered by a brick and mortar cycling store, online sales for bikes and bike accessories is fast gaining traction in the local market as well as a loyal following. We outline 13 of South Africa’s leading online cycle shops who offer everything from bicycles, components, accessories and apparel.

Rook Cycles

Rook are fixed gear riding specialists. Born in Cape Town, where an outdoor lifestyle is interwoven with an urban backdrop, Rook Cycles strive to bring the thrill and challenge of fixed gear riding to South Africa. Skiddies, track stands, fixie tricks – a few of the fun elements riding a fixed gear brings to your ride. Each Rook bicycle ships with a flip-flop rear hub so you can start off in freewheel mode and switch to fixed when you’re comfortable.You can customize your ride too, they’ve curated an in-house accessories range so you can make your ride unique to you.

Cycle Lab

Cycle Lab refers to itself as the “one stop online cycling shop” for bikes, clothing and cycling accessories in South Africa. Whether you need a mountain bike, road bike, gravel bike, junior bike, hybrid bike or an e-bike, they offer a large variety under one roof, helping you make an informed decision

Bike Addict

Bike Addict offers bikes, parts and apparel. They stock products from leading brands including Giant, Cannondale, Merida, Scott, Silverback, Titan, Oakley, Thule and Garmin. They also have an app which aims to make it easier for clients to browse and shop online.


PureMotion is an online store supplying apparel and cycling gear. Their business model is to represent a small number of reputable brands to enable them to better devote their attention to promoting and growing these brands throughout Southern Africa. By adopting this approach, they’re able to stay on top of new trends and are quick to adapt to them without sacrificing on service quality.

Bike Mob

Based in Cape Town, Bike Mob is a retailer, wholesaler and importer of premium bikes, bike parts and accessories in South Africa. They have been building custom bikes from day one. Bike Mob offers custom fork and frame spray jobs with decals and anodized finishing parts to integrate well with the chosen colour scheme. They’ll go as far as getting custom pivot bolts done on certain suspension bikes. This finishing touch discerns them from the “off the shelf” bikes. Also, they offer bike fitment and suspension tuning, as well as a large variety of accessories and parts for you and your bikes. 

Olympic Cycles

Based in Cape Town, Olympic Cycles has been operating since 1936 and is today a fourth generation family business. Catering for cyclists, triathletes and runners from touring to racing, kids to adults, road to dirt; they have the equipment to help you get the most out of your activity. Their product range is vast with over 300 bicycles to choose from, catering for all ages and fitness levels


Ciovita designs and manufactures performance cycling apparel for both the mountain and the road.Their love of cycling sets them apart. They draw on their backgrounds, as well as their own experiences of riding in different conditions all over the world, to create the highest quality apparel. It is this love of cycling that sets us apart.

Buy Cycle

Buy Cycle is an independent South African based online bicycle shop and refers to itself as “ the largest South African based cycling superstore”, As such, it works with the reputable and accredited local suppliers and/or manufacturers to bring the customer highly competitive deals.

Chris Willemse Cycles

Chris Willemse Cycles is a family-owned and operated business started by Chris Willemse Senior, a former Springbok and National Cycling Champion, in July 1977 in Paarl. Willemse Junior, also a professional champion cyclist, decided to join the family business in the Mid-2000s. He took CW cycles online, creating the very first online cycling store in South Africa. 

Northcliff Cycles

Based in Johannesburg, Northcliff Cycles stocks a large variety of products to cater for anyone from beginners to professional riders. They are also one of the biggest Bianchi and Assos suppliers in South Africa, 


Evobikes supplies some of the most of the popular brands available direct to the public.  They pride themselves on sourcing what customers need especially in the high-end aftermarket accessories department. They specialize in Italian products and accessories.

Bike Hub

Bike Hub is South Africa’s leading online cycling community, offering cycling enthusiasts to buy and sell in their trusted classifieds section. The site also offers news, reviews and advice. 


Thule is the world-leader for safe and secure car bike racks mounted on the roof, hitch, or trunk. Perfect for long journeys or short commutes, these smart and rugged bike accessories include panniers, racks, and even bike travel cases.

We’re proud to call many of these cycling shops friends and partners, browse our cycling merchants in our store directory.